About (Blog and Erin Lenhardt)

Erin Lenhardt


This blog is dedicated to two things.  The first is my give-everything-up passion in life: Real, good food.  Whole food.  Food that our ancestors would have eaten and that our great grandmothers would have recognized as food.  (That puts Proctor and Gamble’s, though genius, 1907 Crisco (hydrogenated cottonseed oil) out.  Crisco, in fact, is probably a good cut off for when real food started being superseded by fake, industrial foods).  Eating real food cured my autoimmune disease and changed (saved?) my life.  I’m crazy about real food and spend an insane amount of time researching things like the biochemistry of food nutrition and the correlation between Americans’ health and their diets.  I’m obsessed.


Passion number two: Business.  I used to think I was going to be an academic, but realized that I didn’t want to live a life of all theory and no practice.  Business is about putting theory to practice, finding and maintaing product-to-market fit, and ultimately, about connecting people with products (or services) that they want.  Every time we, as consumers, buy something, we’re voting.  There is no quicker way to change the world than to influence the way that people spend their money.


I’m working on my MBA at the University of Chicago Booth School of Business (expected 2015), managing Norm’s Farms, a superfruit start-up, and interning with SLoFIG, an angel investment firm dedicated to investing in sustainable, local food businesses.  My long term goal is start my own venture fund where I can manage and work closely with a portfolio of food-related businesses that are working to disrupt and revolutionize our food supply chain.

I live in downtown Chicago and spend my time working on Norm’s Farms, studying, networking, and cooking and eating real good food.  I believe in thinking big and have an adorable and delightful dog named Mo.