About (Blog and Erin Lenhardt)

This blog is dedicated to two things.  The first is my give-everything-up passion in life: Real, good food.  Whole food.  Food that our ancestors would have eaten and that our great grandmothers would have recognized as food.  (That puts Proctor and Gamble’s, though genius, 1907 Crisco (hydrogenated cottonseed oil) out.  Crisco, in fact, is probably a good cut off for when real food started being superseded by fake, industrial foods).  Eating real food cured my autoimmune disease and changed (saved?) my life.  I’m crazy about real food and spend an insane amount of time researching things like the biochemistry of food nutrition and the correlation between Americans’ health and their diets.  I’m obsessed.  There, I said it.

Passion number two: Business.  I excel at solving client problems, get jazzed about branding and positioning, love market research, and would probably cry if my employer told me that I could no longer set and execute strategy and wanted to put me in a tactical seat.  Business is about connecting people with products (or services)–and I believe that every time we, as consumers, buy something, we’re voting.  There is no quicker way to change the world than to influence the way that people spend their money.

I’ve been teaching myself about business for the last four years.  I was promoted to (acting) Director of Marketing within nine months of my start at a laboratory services company and had the incredible opportunity to build a marketing department from the ground up.  I’m now their Director of Business Development.  I’m a great autodidact and have learned a lot; but I’m ready to accelerate my learning, and that’s why I want to go to a top tier business school.  I didn’t go to America’s hardest college for nothing.  My education at Reed shaped me; and I intend for my MBA to shape me just as much if not more than my undergrad did.  (If you think I come across as cocky regarding my education and/or intellectual capabilities, wait for my confessions regarding the hideous state of my math skills as I prepare for the GMAT.)

I live in the Triangle (the Raleigh-Durham-Chapel Hill area of NC) and spend my time traveling the US for business, preparing for  b-school, and cooking and eating real good food.  I believe in thinking big and have an adorable and delightful dog named Mo.

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