A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
brand promise - Your brand promise is what your customers expect when they buy from you. Consistently delivered, it creates customer loyalty. A brand promise should serve to differentiate you. Also called a positioning statement or USP (unique selling proposition).
commoditization - Almost total lack of meaningful differentiation in the marketplace. Commoditized products or services have thin margins and are sold on the basis of price and not brand.
differentiator - Unique features and/or benefits of a product, or aspects of a brand, that set it apart from competing products or brands.
iteration - A process for arriving at a decision or a desired result by repeating rounds of analysis or a cycle of operations, the objective of which is to bring the desired decision or result successively closer to discovery with each repetition (iteration)
unique selling proposition - Real or perceived benefit of a good or service that serves to differentiate it from competing brands and gives the buyer a logical reason to prefer it over their other options.
value proposition - An analysis or statement of the combination of goods and services offered by a company to its customers in exchange for payment.