Articles by Erin Lenhardt




What is Bootstrapping?

Bootstrapping comes from the phrase “pull yourself up by your bootstraps.” While the term is also used with reference to computing and statistics, today’s post covers what bootstrapping means in a startup environment. To bootstrap…




CPG Sales Jobs: FAQs

I spoke with a young woman today who was curious about CPG sales jobs at plant-based CPG startups. She had a lot of great questions about how the CPG sales industry works. I’m writing up…






How to Drive Growth at Your Startup

What is a Startup? A startup is a team that is best designed to launch—and then iterate upon—a minimum viable product, all in the in search of product-market-fit. If that sounds like a bunch of jargon, it is!…