How to Structure a CPG Sales Compensation Plan
A reader recently wrote in after reading our CPG Sales Career FAQs. She’s the CEO of a chocolate company and runs a small sales team. She wanted to know how to structure a CPG sales…
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Selling to Retailers: What you Need “In Order” to Succeed
Most CPG businesses are looking for that next step to increase sales. Some of us dream of seeing our products in stores like Target or Whole Foods, and others just want to have a few…
CPG Sales Jobs: FAQs
I spoke with a young woman today who was curious about CPG sales jobs at plant-based CPG startups. She had a lot of great questions about how the CPG sales industry works. I’m writing up…
Sources of Funding for Food Startups
Most startups are hard to build without some initial cash on hand. Consumer goods businesses, or those that have physical products and associated COGS (cost of good sold) that scale with the growth of the…
5 Tips to Improve Your Startup Financial Strategy
This month’s guest post is brought to you by Lorne Noble of Simple Startup. Having started his own business and worked with CPG businesses in a variety of stages of growth, he shares his insights…
Why Partnership Marketing Should be Part of Your Growth Strategy
Partnership marketing is an easy and powerful way to grow your young food business. In fact, a study by the marketing agency Hinge found that partnership marketing outperforms all other types of marketing. Forget paid ads…
How to Drive Growth at Your Startup
What is a Startup? A startup is a team that is best designed to launch—and then iterate upon—a minimum viable product, all in the in search of product-market-fit. If that sounds like a bunch of jargon, it is!…
How to Get Your Food or Beverage Product onto Shelves
This month’s guest post is by Brianne Abramowicz, who has spent the last two years working as a Buyer for Target. She shares her advice for food entrepreneurs who are asking: “How can you get your…