How to Structure a CPG Sales Compensation Plan
A reader recently wrote in after reading our CPG Sales Career FAQs. She’s the CEO of a chocolate company and runs a small sales team. She wanted to know how to structure a CPG sales…
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What Business Should I Start? 10 Questions to Ask
As an entrepreneur with four businesses under my belt and with a bunch of time on my hands after my latest venture, The Brighthouse, was largely taken down by Covid-19, I’m thinking about starting my…
Use Market Research Tools to Find Problems to Solve
In my last post, I walked you through how my data-driven process led to the launch of Boreal Botanical Brewing, a medicinal mushroom-based beverage for the sober-curious. In this post, I cover the market research…
How to Validate a Business Idea Using Data
Over 50% of all newly launched food businesses fail within their first five years. Most were started with passion and energy. Many produce excellent and exciting products. Sometimes business failure is due to financial mismanagement…
5 Tips to Improve Your Startup Financial Strategy
This month’s guest post is brought to you by Lorne Noble of Simple Startup. Having started his own business and worked with CPG businesses in a variety of stages of growth, he shares his insights…