Over 50% of all newly launched food businesses fail within their first five years. Most were started with passion and energy. Many produce excellent and exciting products. Sometimes business failure is due to financial mismanagement…
Most CPG businesses are looking for that next step to increase sales. Some of us dream of seeing our products in stores like Target or Whole Foods, and others just want to have a few…
I spoke with a young woman today who was curious about CPG sales jobs at plant-based CPG startups. She had a lot of great questions about how the CPG sales industry works. I’m writing up…
I’m currently helping a friend launch her family’s business, Haven Mask. One of the things we’ve been talking about is the effectiveness of crowdfunding for startups as a combined funding and marketing strategy. Depending on…
Most startups are hard to build without some initial cash on hand. Consumer goods businesses, or those that have physical products and associated COGS (cost of good sold) that scale with the growth of the…
Whether you’re running a food truck, opening a pop-up restaurant, or selling a consumer package goods (CPG) product, smart marketers are up-to-date on today’s marketing trends and put digital and social media front and center…
This month’s guest post is brought to you by Lorne Noble of Simple Startup. Having started his own business and worked with CPG businesses in a variety of stages of growth, he shares his insights…
Partnership marketing is an easy and powerful way to grow your young food business. In fact, a study by the marketing agency Hinge found that partnership marketing outperforms all other types of marketing. Forget paid ads…
What is a Startup? A startup is a team that is best designed to launch—and then iterate upon—a minimum viable product, all in the in search of product-market-fit. If that sounds like a bunch of jargon, it is!…
Before you raise money to expand your food startup, you will probably want to bootstrap the company for as long as possible. That means finding customers, generating cash as soon as possible, and keeping overhead costs…
This month’s guest post is by Brianne Abramowicz, who has spent the last two years working as a Buyer for Target. She shares her advice for food entrepreneurs who are asking: “How can you get your…
Culinary incubators sit in an interesting space between commercial kitchens and incubator programs, and are helping to bridge the gap between self-production and moving to a co-manufacturer. They often provide access to expensive kitchen equipment,…